About Us

Astrid and Signy Larsen

We've been fishing since before we were born, caught our first fish at 4 years old, and now at 7 and 9, we managed to con Dad into helping us start our own lure company. We want to provide great gear for your fishing adventures and help other kids fall in love with fishing like we have. See you on the water!

Nick Larsen

I've been fishing since before I was born, and fish is in my blood. From high mountain trout, to kokanee, to king salmon, there's nothing I love more than being on the boat chasing fish. With decades of experience under my belt, and the assistance of my daughters we bring you proven fishing gear that we use ourselves.

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